Wednesday, April 21, 2010

It IS Easy Being Green

The idea of “going green” has finally made it into the mainstream thanks to increased awareness. Sustainability has been a topic that CIRCA has championed since our founding in 2001. Not only is our business model built around it, but we also support environmental causes such as the recent events connected with “Platinum Jewels in Bloom”, benefiting New York’s very own gem, The Central Park Conservancy. As all New Yorkers know, Central Park is a beloved and vital part of the city, and supporting events that benefit the blooms of this great park is about as green as it gets.

The “Platinum Jewels in Bloom” events were centered around the window displays at the premier jewelry stores on Madison Avenue. Each window was decorated by a team from the Central Park Conservancy with flowers and spring scenes. A particular favorite of ours was the display in Pomellato’s window, which was a true springtime treat!

Continuing with the Earth Day theme, the item we chose to feature is this recently purchased pin that evokes the beauty of spring- a pink Lilly of the Valley bloom made with enamel and accented by seed pearls.  This is a wonderful example of a piece that is lovely, but may be a bit out-of-date for some; however, items like this can be “recycled” to others who still appreciate such pieces. When our clients sell their jewelry they are giving the items new life and a chance to find a new home. Most importantly, for every estate piece that is purchased and worn, it is one less that has to be manufactured drawing from our earth’s valuable resources. Print this post
 

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