What's in a Name - Paul Flato

There was a time when Paul Flato was considered one of America’s greatest jewelers. Flato was born in Texas in 1900, and moved to New York in the early 1920’s. He started his career as a watch salesman before opening his own jewelry shop on East 57th St. in Manhattan. Within a short time, he was one of the best known jewelers in New York.

Flato was known for his whimsical style and sense of humor in jewelry, often making very tongue-in-cheek pieces for special clients. This bracelet has a light-hearted feel, and is made of gold set with pearls, lapis lazuli and malachite beads. This bold, colorful piece is reminiscent of one of Flato’s best known designers, Fulco di Verdura. Verdura began working for Flato shortly after arriving in New York from Paris, and the “Verdura for Flato” collection was launched in 1936. Verdua’s stint with Flato was brief, but helped to launch his own career as a jewelry designer.

Much like Verdura, Paul Flato was a friend and jeweler to the stars. He is often referred to as the first “celebrity jeweler” and even appeared in several films himself. But he is known mostly for designing jewelry for movies like Holiday starring Katherine Hepburn and Two-Faced Woman starring Greta Garbo.

Flato’s reputation and career were severely damaged after a bout with legal troubles. After serving time in prison, he attempted to escape from the drama by moving to Mexico City, but was unable to regain his former popularity. His pieces are still sought after by very specialized collectors who have an appreciation for his glory days. Print this post