What's in a Name - Boucheron

Founded in 1858 by Frédéric Boucheron, The House of Boucheron has seen many styles and eras come and go. Boucheron was the first jeweler to occupy Paris’ Place Vendôme in 1893, and reportedly chose the sunniest corner of the square so that the diamonds in his windows would sparkle more brilliantly.

As you know, we love Art Deco here at CIRCA, and this Boucheron diamond and platinum bracelet is another stunning example of why. The piece is circa 1925. The close-up of the clasp shows the signature, which reads “Boucheron Paris”. Art Deco bracelets are always highly sought-after, but a signature like this one will increase the value significantly. If you have an Art Deco bracelet, examine the clasp and the edges of the bracelet for a signature. At CIRCA, we often hear stories about people selling pieces without realizing that they are signed. We always point out these features to our clients to make sure they know the true value of their jewelry.


What makes the Boucheron signature particularly valuable is that the company is a great European jewelry house that has managed to stay on the cutting edge by constantly innovating. In a nod to the digital age, Boucheron partnered with mobile phone provider Vertu a few years back to create the world’s first High Jewelry limited edition cell phones made out of gold and precious stones. For their 150th anniversary celebration in 2008, they released another limited series with Vertu based on their “Enchanting Boucheron” anniversary collection. Boucheron prides itself on its rich history and the high standards that it sets for itself and the competition.